A new market for hair

Those who have blonde hair, natural or bleached, are well aware of the problem of yellow and orange shades that take away the shine and beauty of the hair. Thanks to the fashion launched by movie stars and models and influencer, platinum, white and gray hair has become very popular and hence a strongly growing market is born.

Why does my hair turn yellow?

Yellowing of hair is a natural phenomenon caused by the deterioration of an amino acid, tryptophan. The products of this degradation, called “kynurenines”, produce the yellow color which is deposited on the surface of the hair fibre.

Yellowing affects all hair, but is more visible on light hair where there is a lower quantity of melanin.

The BioKap Bellezza solution

BioKap has come up with two innovations designed to take care of bleached hair and achieve good neutralization of yellowing.

96% INGREDIENTS OF NATURAL ORIGIN
The remaining 4% for the sensoriality and conservation of the product

BioKap® Purple Anti-Yellow Shampoo

A delicate shampoo without SLS and SLES with purple pigments, ideal for neutralizing yellowing and brightening hair, natural or dyed.

Its formula combines dyes, purple clay and organic cornflower with wheat and rice proteins that restructure and strengthen the hair fiber while a hydrating cocktail of vegetable oils gives new light to dull, dull and faded hair.

IDEAL FOR: all shades of natural and dyed hair. Corrects the yellowing of blond, white, gray and discolored hair. Helps prevent orange tones in brown hair.

How to use it? biokap nikel free

Apply a dose of Viola Anti-Yellow Shampoo to already wet hair and massage delicately with your fingertips.
Lasciare lo shampoo in posa per qualche minuto usandolo come un impacco;Leave the shampoo on for a few minutes using it as a compress;
Rinse with plenty of warm water. To obtain the desired effect it is important to distribute the shampoo undiluted in water over the entire surface of the hair, from roots to ends.

When using the Purple Anti-Yellow Shampoo it is advisable to protect your hands with disposable gloves because the presence of purple and blue pigments can stain skin and nails.
It is advisable to use it once or twice a week, then enhancing its effectiveness with the Purple Anti-Yellow Mask.
Its effect is visible from the first few times but obviously the yellower the reflection to be turned off, the more applications will be necessary.

BioKap® Anti-yellow Purple Conditioner

A cream with a conditioning, rich and silky action that neutralizes unwanted yellow-orange tones, enhances cold reflections and revives the brightness of the hair without weighing it down. Its formula contains a concentrate of purple pigments, purple clay and organic cornflower to delicately correct yellowing on all shades of hair: dyed, bleached and natural.
Shea butter and olive oil nourish and restructure the hair fiber while panthenol gives shine and vitality by creating a protective film on the hair that facilitates brushing.

IDEAL FOR: all shades of natural and dyed hair. Helps prevent orange tones in brown hair and revives faded highlights.

How to use it? biokap nikel free

Apply the mask to hair washed with it shampoo and pat dry with a towel.
Comb your hair and leave the mask to act for 2-3 minutes.
For an intensive action, leave on for 5/10 minutes then rinse thoroughly with water.
For best results, use together with Viola Anti-Yellow Shampoo

When using the Anti-Yellow Mask it is advisable to protect your hands with disposable gloves because the presence of purple and blue pigments can stain skin and nails.